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What People Are Saying

"The first half of Kevin Clancy’s recent book, Counterintuitive Marketing, is the best marketing book I’ve read. Period. The second half will fly a thousand feet over the heads of most marketing practitioners and can only be enjoyed by dyed-in-the-wool marketing researchers. The funny thing is, however, researchers will probably be too busy taking issue with Clancy’s choice of methodologies to really enjoy his conclusions. It doesn’t matter. I enthusiastically recommend this book to everyone involved with business-to-business marketing and advertising."

Bob Lamons, journalist and author, Marketing News

To read the complete review, click here.

"Like a challenging class with your favorite college professor, it's [Counterintuitive Marketing] also far and away the most worthwhile use of your time."
Paul B. Brown, Reporter, Inc. Magazine

To read Paul B. Brown's complete review, click here.

"Arm yourself with the insight from this book."
Jamie McKeough, Financial Analyst

To read Jamie McKeough's complete review, click here.

"Demonstrated proven strategies for improving your chances for marketing success."
Hal Tovin, President and CEO, Citizens E-Business, Citizens Financial Group

"A road map to successful marketing. We ignore it at our own peril!"
Jim Koch, Chairman and CEO, Boston Beer Company

"A blueprint for change and practical solutions."
Joseph Migliara, President and CEO, NFO Worldwide

"Demonstrates how companies can build effective marketing programs to get positive business results."
Jack Connors, Jr., Chairman and CEO, Hill, Holliday, Connors, Cosmopulos

"An absolute must-read for making a dot-com start-up, brand or business, a success."
John Bernbach, Former CEO, DDB Needham International

"The intuitive Web entrepreneur will find important lessons, and the established CEO or CMO will find this book invaluable in determining if marketing plans are on target."
Edgar Bronfman, Jr., President & CEO, Joseph E. Seagrams & Sons, Inc.

"Read this book and you will understand why so many companies fail at marketing."
Phil Kotler, J.L. Kellogg School of Management Northwestern University, and author of Kotler on Marketing

"If there was ever a text to teach us to learn from our unbelievably repeated mistakes, this is it."
Allen Rosenshine, Chairman & CEO, BBDO Worldwide