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COUNTERINTUITIVE MARKETING
Achieve Great Results
Using Uncommon Sense
By Kevin J. Clancy
and Peter C. Krieg

$28.00, 336 pages
The Free Press
ISBN: 0-684-855555-0

HIGHLIGHTS
  • The 100 Questions Every CEO Needs to Answer
  • Diagnosis of Current Marketing Problems
  • Key Steps to Get it Right the First Time
  • Real-World Examples
For retail orders, click here to purchase on Amazon.com: Counterintuitive Marketing

For corporate and volume orders, click here to purchase on 800-CEO-READ: Counterintuitive Marketing