 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
|
||
Enter
our Counterintuitive
Marketing monthly drawing today
to win a complimentary copy of Counterintuitive
Marketing, the book the American Marketing Association Foundation,
the non-profit arm of the American Marketing Association, called one
of the top five books in marketing in the past three years.
Noted business-to-busisness marketing journalist and author Bob Lamons has called Counterintuitive Marketing, "the best marketing book" he's ever read (read the complete review).
Counterintuitive Marketing is the ultimate practical marketing guide for any company of any size. Why does American business seem to sputter along when it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts, Kevin Clancy and Peter Krieg provide the answers to these questions, and many more in Counterintuitive Marketing.
Drawing from their decades of consumer and business-to-business marketing experience, Kevin Clancy and Peter Krieg in Counterintuitive Marketing trace the high rate of business failure back to bad marketing strategy, and even worse implementation. Clancy and Krieg contrast the intuitive, testosterone-driven decision-making practices that permeate business today with how marketing decisions should be made, giving equal treatment to targeting, positioning, product development, pricing, customer service, e-commerce, marketing planning, implementation, and more as they present counterintuitive ideas for building and introducing blockbuster marketing programs.
Readers will discover in Counterintuitive Marketing as iconoclastic treasure chest with hundreds of penetrating insights and the tools to create exceptional marketing programs that have enabled Kevin Clancy and Peter Krieg's firm, Copernicus Marketing Consulting, to transform companies and become a "brand guardian" to the Fortune 500 and emerging businesses around the world.
For more information about
Kevin Clancy, Peter Krieg, and Copernicus Marketing Consulting, visit
www.copernicusmarketing.com.
