Kevin J. Clancy is Chairman, CEO, and co-founder of Copernicus, a firm that provides innovative marketing consulting and research services to dramatically improve business performance. Copernicus uses state-of-the-science methods and models to help major corporations and emerging businesses around the world develop, test, implement, and monitor superior marketing programs for consumer and business markets. He is the co-author The Marketing Revolution and Marketing Myths That Are Killing Business, and lives in Gloucester, Massachusetts. Peter Krieg is President and co-founder of Copernicus. With more then twenty-five years of experience as a marketing and research consultant, he manages the firm's largest accounts and has spearheaded Copernicus' expansion into Latin America. He lives in Weston, Connecticut.